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JUNE 2016

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The Gap Between Obituary Pricing Trends & Consumer Expectations

We surveyed consumers to find out how much they expect to pay for an obit, then compared that to actual newspaper obituary pricing trends. Our three main takeaways may surprise you.

 

Read the case study here.

 

Persona Spotlight: John, the Veteran

Last year, we introduced our 10 visitor personas – the 10 “typical” visitors who read online obituaries – and explained why they visit. In our Persona Spotlight series, we take a closer look at each persona and what we learned during interviews with real-life examples of them. This month, we meet John, the veteran.

 

Read More

 

 

 

News & Updates

 

 

Advertising Revenue Opportunities

As a partner of Legacy, every newspaper receives revenue share on all of the advertising and commerce that resides on their co-branded pages. To learn about additional ways to generate advertising revenue on your Legacy.com-managed pages, including our new video-ad placements, click here.

 
 

Additional Resources & Best Practices

We encourage you to view our Additional Resources & Best Practices page to make sure you are making the most of your partnership with Legacy. Learn about our integration tools & see our digital and print ads to promote your site. Read More

 

Stories To Share

 
 

What's Behind the Surge in Poltical Obits?

Earlier this month, the Washington Post published a piece on the current upswing in political obits. They reached out to Legacy.com for the official word on whether this was an established phenomenon or an emerging trend. Read more

 
 

Title Memorial Day 2016: Remembering Heroes

For Memorial Day 2016, Legacy invited Facebook users to share photos and memories honoring loved ones who served. Then, we invited those users back to the Legacy network by hosting their photos in a special gallery honoring veterans. See the photo gallery

  

Industry News

 

 

Editor & Publisher: Despite 'Doom and Gloom,' Community Newspapers Are Growing Stronger

Small, community newspapers across the country are not just surviving but – in many cases – actually thriving. Many of them have managed to dodge the layoffs and downsizing that larger papers have had to face. Read More

 
 

Wall Street Journal: The Rise of the Anti-Ad Blockers

As consumer adoption of online ad-blocking tools continues to grow, publishers and media companies are experimenting with various ways to limit the impact of ad-blocking on their businesses. That’s given rise to a new breed of “anti-ad-blockers.” Read More

 
 
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