Your Partner in Print | Case Study | Product Update | News & Updates
Not rendering correctly? View this email as a web page here.

JANUARY 2017

Your Partner in Print

Every month, we’re offering editorial content to run alongside your obituary section. This content can help you expand your print obit section, giving you more space to sell advertisements. See how 2016 Year in Review content ran in several papers and preview the editorial content that is available for February and March here.

 

Case Study: Obituaries Behind Paywalls Lose Engagement

As newspapers debate whether to use a paywall to combat the rise in ad blockers and the decrease in print subscriptions, we looked to see how paywalls affect obit site performance.

 

Product Update: Search Page Refresh

In our ongoing efforts to increase engagement, we’re updating the design of your search results page. This update gives users a more consistent experience when navigating between your home, browse, and search pages. See the updated search page here.

 

News & Updates 

 

Visit Us Next Month in Orlando!

We’ll be at LMA’s Mega-Conference in Orlando, Florida, Feb. 23-25 at booth No. 406. Stop by to see the unique ecommerce products driving you revenue. We hope to see you there!

 

 

 

Stories to Share

 

As part of our Year in Review, these stories about inspirational, “ordinary” people who died in 2016 proved popular among our readers.

 

The Most Fascinating Women Who Died in 2016

In this photo gallery, we feature 25 women whose names you may not know, but whose talents, accomplishments, and perseverance inspire. They are 25 of the most fascinating women who died in 2016. 

  

What It’s Like To Be Mourned by Everyone

In 2016, the tributes that best caught the world's attention weren't all for the many major celebrities who died. Some of the most loving and popular tributes were for lesser-known people and even the folks next door. Here are nine tributes that particularly touched our hearts. 

 

 

 

Industry News 

 

Digiday: How Celebrity Death Hoaxes Power Fake News

Web traffic-goosing tricks come and go. But if there’s one that has enduring appeal, it’s the celebrity death hoax. In the past few weeks alone, internet pranksters have “killed off” Queen Elizabeth, Tony Hawk, Miley Cyrus, and Hugh Hefner, to name just some of the people whose deaths have been debunked by the website Gossip Cop. Read more

 

Nieman Lab: Iterate, Iterate, Iterate: How The Wall Street Journal Made Its Push Notifications More Attention-Worthy

With Facebook and Google controlling much of how readers consume news, outlets such as the Journal know that push notifications can be a powerful way to reach their audience directly. To improve its understanding of those alerts, the paper started using a new weighted open rate. Read more

 
 
Connect with Us
Thanks for reading!

Unsubscribe from all future emails.