Case Study | Trends in Funeral Service | News & Updates | Stories To Share | Industry News
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APRIL 2017

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Ledger-Enquirer Boosts Users, Traffic and Revenue With NGO

The Ledger-Enquirer upgraded to our premium obituary platform, Next Generation Obituary (NGO), in 2016 and saw big traffic gains for their online obituaries. NGO's added features also allowed them to increase their rates by 27%, which drove significant additional revenue for their obituary category. 

Trends in Funeral Service: Celebration of Life

Does the percentage of celebrations of life differ in various parts of the United States? For this analysis, we reviewed all of the obituaries in our database from 2011 and 2016. Then calculated the percentage of obituaries for each state that contained the phrase “celebration of life.” Here’s what we found.

Drive More Print Revenue

Take advantage of our print-ready editorial articles that are available to all partners at no cost. Editorial can be an easy way to build more space for your advertisers to drive additional print advertising revenue. See the editorial options for May and June that honor moms and dads.

 

News & Updates

Legacy.com Acquires Obitdata.com, The Leading Provider of Market Share Information to the U.S. Funeral Industry

This month, we acquired the assets of Obitdata.com, a service that provides accurate, market-level reporting to funeral homes that details the market share of their home. This acquisition will further expand our value-added offerings to funeral home and newspaper partners. Read the full press release here

Legacy In The News: Online World Sparks New Life for Old Tradition of Obituaries

CNET wrote about how online obituaries have enhanced the way we find and interact with obituaries. Read more

Legacy In The News: Legacy.com to Offer Market Insights with Acquisition of Obitdata.com

Funeral Service Insider featured a story on Legacy’s acquisition of Obitdata.com and interviewed Legacy’s CEO, Stopher Bartol. Read more

 

 

 Stories to Share

Our award-winning content engages your readers. Read some popular stories from the past month:
 

Amy Bleuel (1984 - 2017)

Amy Bleuel, the founder of the suicide prevention organization Project Semicolon, died March 23, 2017 at the age of 31. Bleuel founded Project Semicolon to inspire people in their personal struggles to continue living. Read more 

How Women Dressed 100 Years Ago

After the #dresslikeawoman hashtag went viral, we researched what women were wearing 100 years ago. View the slideshow to see what we might have seen had Twitter and Instagram been around in 1917.

Industry News 

 

Review: 'Obit' Follows the Team That Writes Death Notices for The Times

"Obit" is a new documentary about the obituary team at The New York Times. Legacy sponsored a screening of "Obit" at Doc10, Chicago's premier documentary festival, and we were fascinated by the movie and interviews after the viewing. Read a review of the film.

Demystifying Media: What’s the Future of Local Newspapers?

The doom-and-gloom narrative of newspaper journalism in the digital age is incomplete. So, what does this mean? It’s time to rewrite the story of local newspapers. Read more

The Online Ad Industry Is Undergoing Self-Reflection. That’s Good News.

Even though they are far from perfect, programmatic ads in many ways are creating a more efficient advertising market. Read more

 
 
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