Case Study | News & Updates | Stories to Share | Industry News
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MAY 2016

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Legacy.com Drives Engagement: 80% More Time Spent in Obit Section

Legacy.com partnered with Millward Brown Digital to measure time on site for 43 newspapers over the course of 24 months. Sites that use Legacy.com saw 50% more total time on site, driven by 80% more time spent in their obituary sections.

 

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News & Updates

 

 

Legacy.com Wins Silver in Customer Sales and Service World Awards Competition

Legacy.com was named as a Silver Award winner by the Customer Sales and Service World Awards. The award will be presented June 26, 2016, in San Francisco. Legacy is in good company with other winners that include Cisco Systems, DHL Express, and Wells Fargo. Read the full press release here.

 
 

Advertising Testing

We understand that the advertising landscape is changing, and we’re focused on keeping pace with this evolving industry. To offer users the best experience and continue to provide you with growing revenue share, we’ll test a variety of advertising formats and opportunities across our network in the coming months. For more information, please contact marketing@legacy.com.

 
 

Best Practices: Integrating Obits Into Site Search

We know obituaries are unique local content. They receive a high level of interest from readers. Because Legacy powers your online obituary section, you have to integrate that high-value content into your site. Learn more about integrating obituaries with Google, as well as our custom widgets and APIs, here

 

 

 

Stories to Share

 
 

Story of a Moment: Mother's Day Photo Contest Gallery

Each day, countless people come to Legacy to honor and remember their moms. For Mother's Day 2016, we decided to give them another way to celebrate and share their mothers' legacies. We launched a social campaign to engage users, asking them to share a favorite "mom" photo and the story behind the picture. The results were simply beautiful. See them here.

 
 

Famous Musicians' Gravesites

Readers love our unique and beautiful photo galleries. Our galleries drive a high 13-plus page-per-session consumption rate for editorial content, showing how engaged our users are! This recent gallery proved popular with users, as it showed the sites where musicians' biggest fans carry on their memories.

 
 

Morley Safer (1931 - 2016)

Our original celebrity obituary coverage is a favorite feature, bringing users back to our content network again and again. Our 2016 improvements to celebrity obituary coverage have increased time on page and improved user experience. See an example here.

 
 

Industry News

 

 

Editor & Publisher: Business of News: Time for Newspapers To Disrupt Themselves

In 100 years, when the history – let’s hope it is not an obituary – of the American newspaper industry is written, the historians will say that newspapers’ advantages slid away because they failed to see how the World Wide Web created a disruptive tool that anyone smart enough could use to swipe their business. However, it is not too late for newspapers to use those disruptive tools to dominate and own key categories that will still bring them readers and revenue. Read more

 
 

Pew Research Center: Facebook, Twitter Play Different Roles in Connecting Mobile Readers to News

The Pew Research Center recently studied the audience behavior of mobile readers and how they engage with long-form and short-form news articles. On mobile devices, more visits come from Facebook, but readers coming from Twitter referrals spend more time engaged on the article. Read more

 
 
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