Here's how we're growing your obituary category
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APRIL 2016



Legacy Believes in the Power of Newspapers

For almost 20 years, has been dedicated to growing audience and revenue in the obituary category. Watch our new video to see why over 1,500 newspapers partner with us.  


User Testing Proves Readers Love NGO

We’re always focused on improving the user experience while driving additional traffic to your site. So, how do we ensure that we are improving the user experience? One word: Testing. Read More


News & Updates

Advertising Testing

We understand that the advertising landscape is changing, and we’re focused on keeping pace with this evolving industry. To offer users the best experience and continue to provide you with growing revenue share, we’ll be testing a variety of advertising formats and opportunities across our network in the coming months. For more information, please contact


Integrating Obits Into Site Search

We know obituaries are unique local content. They receive a high level of interest from readers. Because Legacy powers your online obituary section, you have to integrate that high-value content into your site. Learn more about integrating obituaries with Google, as well as our custom widgets and APIs, here


Capturing the Millennial Mourner

We've added new features to make searching easier for the millennial mourner. Many of these users are incredibly savvy searchers who seek information on the go. To meet their needs better, Legacy has introduced universal navigation and mobile-friendly pages that make finding obituaries by name and location easier. Learn more



Stories To Share



Prince (1958-2016)

Our extensive editorial coverage of Prince's death included content targeted to a young audience, from the listicle “5 Times We Fell in Love With Prince” to an original video in which fans react to the music superstar’s death. Read more


Why Does it Seem Like More Celebrities are Dying in 2016?

We broke down the numbers to learn whether more celebrities are dying this year (or if it just seems that way). Read more


The Most Characteristic Euphemism for 'Died' in Each State

An article that we created in collaboration with Mental Floss explores the euphemisms people use for death, broken out by region. The most common euphemism for "died" in one part of the United States may be quite different from terms used in other areas of the country. Those trends are reflected in obituaries. Read more


Industry News

Editor & Publisher: Digital Publishing: New Era of SEO Is More About the Experience Than the Engine

Google has become the dominant search engine and tightened the reins, forcing companies to focus on user experience and quality content if they want mobile consumers to find their pages quickly and efficiently. This has come in the form of boosting the rankings of mobile-friendly pages, which Google defines as pages that are legible and usable on mobile devices. Read more


Funeral Business Advisor: What Funeral Directors Can Learn From Dining Out works with more than 3,500 funeral homes across the country and understands the importance of developing and maintaining strong relationships with those businesses. Recently, an article by John Heald, a fourth-generation funeral director and Legacy’s vice president of funeral home business development, was published in Funeral Business Advisor. Read the article to learn how funeral home professionals are changing to adapt to the new needs of customers.


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