Find out how your state’s average obituary length compares to the rest of the United States.
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JULY 2017

Obituary Notice Length by State

We looked at all the obituaries in our database to see how obituary length differs across the country and affects obituary engagement. To see how your state’s obit length measures up to the rest of the country, click here.

Penland Family Funeral Home Increases Exposure by 127% with FHLS

Earlier this year, we shared with you how the Chicago Tribune earned over $49,000 in additional revenue with Funeral Home Local Spotlight. But it’s not just newspapers that benefit from the Local Spotlight program – your funeral home partners see positive results as well. Read how FHLS helped Penland Family Funeral Home increase its brand exposure by 127%.

Drive More Print Revenue

Take advantage of our print-ready editorial articles that are available to all partners at no cost. Editorial can be an easy way to build more space for your advertisers to drive additional print advertising revenue. This month, we discuss the effects that musical selections have on funerals; and in September, we reflect on why traditional funeral services remain a popular way to honor a loved one who has died in the 21st century. See all editorial options here.


Moderating Comments: Building Connections & Protecting your Brand

Our Guest Books provide a kind and respectful space for people to share stories and messages of support following the death of a friend or loved one. To keep each Guest Book a safe place for your families, we screen every Guest Book message before it’s posted, to protect your families and your brand.

We'll Be at LMA's Media Transformation Next Month! will be at Media Transformation Conference in our hometown of Chicago Aug. 15-17. We hope to see you there!



Stories To Share 


Our award-winning content engages your readers. Read some favorite stories from the past month:


My Un-Suicide Note

In the wake of Linkin Park singer Chester Bennington’s suicide, suicide prevention activist and founder of, Jacob Moore, writes a touching letter to himself and his loved ones to read whenever he’s feeling depressed again. Read his “Un-Suicide Note” here.


20 Creative Ways To Memorialize Loved Ones

Once upon a time, there seemed to be a limited number of ways people would physically memorialize a loved one who had died, outside of the cemetery or urn. Recently, though, we’ve seen a huge boom in creative memorial ideas. From naming a species after your loved one to sending his or her ashes into space, we offer some creative memorial ideas.



Industry News 


Columbia Journalism Review: Journalism is a public service. Why don’t we fund it like one?

As the industry struggles to build the business model of the future, it’s missing an opportunity to embrace a funding mechanism that can enshrine journalism as a public service: the special service district. Read more


Slate: Newspapers’ Stand Against Tech Giants Won’t Save Them, but It Is Absolutely the Right Move.

Slate discusses why the News Media Alliance’s bid to U.S. Congress could help newspapers finally start to resolve the issues the industry has been facing for years. Read more

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