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We're Investing in the Funeral Profession

This month at NFDA, helped the Funeral Service Foundation raise $70,000 for its Fund ’45 Initiative. In this article by Legacy’s CMO, Kim Evenson, she shares the importance of investing in our funeral home partners, and how this benefits our newspaper partners as well. Read more 



Q4 Product Updates

Last quarter, we released our new browse page to positive results. In Q4, we have a lot of other exciting product updates to continue to improve the user experience for your readers. We will be rolling out new gallery, compact, and expanded browse views, giving your home page a design refresh, and integrating flowers purchases into the Guest Book. Read more about these updates and see examples here.




News & Updates



How To Find Your Niche (Platform) Beyond Facebook and Google

Our CMO, Kim Evenson, talks about how finding and connecting with the right niche platforms can help you reach a targeted audience to promote your brand in this article for the Forbes Communication Council.


Legacy and AdPerfect Announce Partnership

This month, and AdPerfect announced a partnership that streamlines the process of placing print obituaries in newspapers for funeral directors. Read the full press release here. Grows Match for Funeral Service Foundation's Fund '45 Giving Initiative

Throughout the funeral home channel, newspapers and Legacy have always been closely associated with each other. To continue to build bridges and develop stronger relationships among Legacy, our newspaper partners, and the funeral home channel, helped the Funeral Service Foundation raise $70,000 for its Fund ’45 Initiative at NFDA in October. Read the full press release here.


Legacy in the News: Families Refuse To Bury the Truth About Heroin

The Morning Call interviews about the growing trend of mentioning addictions and overdoses in obituaries. Read more



Legacy in the News: Writing Your Own Obit: A Chance To Reflect, Get It Right provides some insights in The Associated Press’ examination of the growing trend of self-penned obituaries. Read more




Stories To Share


‘My Name Is Sonia Todd …’

Our content team wrote this article highlighting the self-written obituary by a woman named Sonia Todd. Sonia, who died of cancer at the early age of 38, had written a touching obituary for herself that explains why she opted to write her own – and shares some last words of advice. Read more


Famous Faces of Breast Cancer

Each October, breast-cancer-awareness campaigns remind us to think about the seriousness of this dreaded disease. As we honor and remember those who died of breast cancer, see the names and faces of famous women (and men) who have died of the disease. View the photo gallery here.



Industry News



MediaShift: Why Desktop Is the New Print

Twenty years ago, audiences began shifting from print to digital. Now, audiences are shifting within digital: from desktop to mobile. MediaShift analyzes and draws parallels between these two consumer behavior trends to help publishers make a successful transition. Read more


Pew Research Center: Younger Adults More Likely Than Their Elders To Prefer Reading News

When it comes to technology’s influence on America’s young adults, reading is not dead – at least not the news. When asked whether one prefers to read, watch, or listen to their news, younger adults are far more likely than older ones to opt for text, and most of that reading takes place on the web. Read more

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